Matt Soble

Owner / Founder

Branding

My job is to provide vision, focus, and the energy to keep things moving forward—whether we’re building a brand from scratch or evolving a company’s digital presence.

I’m a brand strategist, agency owner, and lifelong marketing nerd with a deep love for helping companies scale. I’ve spent over a decade building national brands, launching campaigns, and supporting ambitious leaders in elevating their market perception. Now I get to bring all of that to life through BrandDog.

Before founding BrandDog, I spent 11 years as a partner and lead strategist at a full-service agency, helping businesses across industries refine their messaging, grow their presence, and build lasting brands. I also served as Director of Marketing for my family’s manufacturing company during a period of rapid growth and acquisition, leading national campaigns and product launches from the inside. That experience gave me a firsthand understanding of what fast-paced, high-stakes brand growth actually takes—and why clarity, consistency, and execution matter so much.

At BrandDog, I get to blend corporate brand strategy with personal branding in a way that creates synergy and momentum for the people behind the business. I work directly with high-performing founders and executives who understand the value of showing up online, but just don’t have the time or trust in junior marketers to manage it well. Our team brings polish, strategy, and seasoned thinking to help our clients build credibility, drive authority, and grow in a way that actually moves the needle.

What makes me proudest is the team we’ve built here. BrandDog is full of sharp, thoughtful, ridiculously talented people who care deeply about the work and the people we serve. My job is to provide vision, focus, and the energy to keep things moving forward—whether we’re building a brand from scratch or evolving a company’s digital presence.

People often describe me as practical, optimistic, and intensely curious. I ask a lot of questions, push for clarity, and believe the best ideas often come from the intersection of strategy and instinct. I like fast feedback loops, clean brand architecture, and bold ideas backed by data. I also believe leadership means creating space for others to thrive—something I take seriously both with my clients and my team.

Outside of work, you’ll usually find me chasing my kids, spending time in nature, playing with our dog, or digging into whatever new AI tool I’m fascinated by that week. I recharge through quiet moments, new ideas, and good coffee.

Right now, I’m especially energized by the shift toward more thoughtful, values-driven branding. People want substance, not fluff—and the companies and leaders who show up with clarity, consistency, and authenticity are the ones that win. That’s what we’re here to build at BrandDog—a brand’s best friend.

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