As Chief of Staff at BrandDog, I wear a lot of hats: HR, operations, hiring, learning and development, team building, finance (not my favorite, but I get it done), account and people management, and the occasional social post when inspiration strikes. My role is all about helping the team and business run smoothly, efficiently, and in the right direction.
My path here has been shaped by more than a decade of work across employee engagement, client strategy, and leadership development. I’ve led efforts across the full employee journey, from hiring and onboarding to performance management and retention, while also building systems that support strong client relationships, account growth, and team culture. Earlier in my career, I managed a large portfolio of client accounts, which sharpened my skills in strategic planning, communication, and cross-functional collaboration. I also spent several years leading anti-bias education programs, where I facilitated workshops, trained teams, and worked closely with communities to create more inclusive environments. That work continues to influence how I lead with empathy, clarity, and a focus on people.
At BrandDog, I’m proud of the systems we’ve built and the team we’ve grown. We’ve figured out how to hire and pay people across countries and time zones, retain incredible talent, and keep our values at the center of everything we do.
One of my favorite parts of the creative process is that moment when there’s just enough structure to let ideas fly. I love when the team starts tossing out bold, unexpected concepts and then works together to shape them into something smart and strategic.
I also really love planning. Give me a clean calendar, a new year, and some big-picture goals, and I’m in my happy place. I thrive on zooming out, connecting the dots, and figuring out how to make big ideas doable in the day to day. That’s where I feel most in the zone, building processes and plans that support both the work and the people behind it.
People often describe me as collaborative and thoughtful. I’m usually the person who can jump into almost anything, get a feel for what’s needed, and either figure it out or bring in the right person to help. I think of myself as a generalist with a strategic lens, someone who keeps things moving and helps everyone stay connected to the bigger picture.
When it comes to client experience, I focus on making things simple, clear, and grounded in trust. That means setting realistic expectations, communicating openly, and making sure nothing falls through the cracks. I’ve learned that things run better when people feel heard and informed, so I make that a priority.
If I had a creative superpower, it would be turning anything into a game. It’s a lifesaver with my two little kids and honestly, just as useful at work. Whether it’s a team project or toddler cleanup time, everything runs smoother (and with fewer meltdowns) when it feels fun. It’s my go-to way to keep people motivated, engaged, and working together without it feeling like a chore.
Outside of work, you’ll usually find me cooking, swimming, doing crossword puzzles, reading fiction thrillers, playing outside with my kids, or spending time with my family, friends, and our dog, Jax. I recharge best in nature or doing something that gives my brain a break.
Lately, I’ve been especially energized by the shift toward more human-centered work cultures, particularly in HR and benefits. It’s encouraging to see more companies recognize that people’s needs aren’t one size fits all. What I’d love to leave behind? Return-to-office mandates. People should be treated like people, not policies.
To me, the brands that stand out are the ones that create a consistent, intentional, high-quality experience at every touchpoint. The best branding advice I’ve ever received is simple: be authentic — in work, in messaging, in leadership, in life. That’s where real connection happens.
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