I’m a designer and art director with over 15 years of experience in brand identity, digital design, and visual strategies that connect businesses with their audiences in meaningful ways. At BrandDog, I develop brand design projects that blend clarity and creativity. Before joining the team, I held art direction roles at agencies and tech companies in Brazil and worked as a freelancer for agencies in the U.S.
I love building brands from the ground up, like I did with Vivo Worldwide, where I had the opportunity to shape the entire creative vision from the start. But I also enjoy revitalizing brands like AO Office, Van Aken District, and Project Scarlet—bringing a fresh perspective while preserving what makes them recognizable. Whether creating something new or enhancing an existing identity, I thrive on the challenge of finding the right balance between strategy and creativity.
Working at a boutique agency like BrandDog means being part of a close-knit, collaborative environment. With a culture built on trust and autonomy, we have the freedom to create, making each project more impactful.
I find inspiration in many places—architecture, packaging, even restaurant menus. Outside of work, I recharge by spending time with my family, walking my dogs, watching soccer (I’m a huge Palmeiras fan), or playing video games. I also love puzzles—they help me think creatively and strategically at the same time.
Since stepping into the world of design, I have always aimed to create timeless projects. In this sense, I draw inspiration from the Bauhaus School’s "less is more" principle—the focus on functionality, simple forms, and the fusion of art and technology is at the core of my design philosophy.
Lately, I’ve been excited about how AI tools are empowering designers to work smarter, pushing creative boundaries while maintaining the essence of human-centered design.
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