I’m a multidisciplinary designer with more than 20 years of experience building brand identities, marketing materials, and digital assets that bring clarity and purpose to every touchpoint. At BrandDog, I help turn strategy into strong, effective design. Whether it’s a stakeholder presentation, a product label, or a full brand system, I take pride in delivering creative that’s thoughtful, high-quality, and grounded in real business goals.
As Senior Designer, my role is all about being a solution provider. I take ideas and turn them into tangible, polished deliverables that help brands tell their story and stand out in their market. Every project is a chance to make something purposeful—something that looks good, works well, and communicates clearly. I believe design should do more than look nice—it should move people and support the growth of a business.
Before BrandDog, I worked in a range of design and marketing roles, from in-house teams to agencies to my own freelance practice. My background includes everything from corporate identity and UX/UI design to packaging, print collateral, trade show displays, social media graphics, and digital advertising. At each stop, I’ve helped businesses establish their brand presence, refine their messaging, and elevate their visual communication.
No matter the project size, I always start with preparation—diving into the brand, reviewing existing assets, asking questions, and organizing everything so that the creative work has a solid foundation. That upfront work gives me the clarity and direction I need to create strong, on-target designs that clients feel good about.
I approach each project like a journey: the prep work, the discovery, the creative process, the unexpected turns, and finally—refining until it’s just right. I love the challenge of bringing a flat concept or basic Word doc to life visually, and I get real satisfaction from turning feedback and direction into an end product that exceeds expectations. One project that’s stood out for me at BrandDog is Project Scarlet, a local development project I’ve had the chance to visit in person. It’s rewarding to be so closely involved in something that’s making a real impact in my own community.
What I enjoy most about working at BrandDog is the team culture. We’re nimble, collaborative, and grounded in doing great work without all the noise. We each bring deep experience to the table, and we all stay focused on helping clients make meaningful progress. It’s a place where I get to stretch creatively, while also staying sharp and adaptable as we support a variety of brands.
Outside of work, you’ll probably find me on a long walk around the neighborhood; no music, just time to think and reset, or working on one of my favorite hobbies: building model cars. It’s a creative outlet that requires patience, precision, and attention to detail... not too different from design, really. I also have two cats, not dogs, which I realize might sound surprising considering where I work, but they’re loyal coworkers all the same.
If there’s one piece of branding advice I always come back to, it’s this: most design isn’t art—it’s communication. Design lives somewhere between marketing and fashion—it evolves, reflects the moment, and should always be rooted in strategy. When you combine consistency, clarity, and good design thinking, that’s when a brand really stands out.
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