Brand Creation
Your brand isn’t just a logo. It’s a first impression. A gut feeling. A reason to trust, or to scroll past.
We build brands that connect on instinct and stand up to scrutiny. Whether you’re starting from scratch or evolving something existing, we craft every element, from your core positioning to your color palette, with one goal in mind: to make your brand unforgettable.
Our approach blends deep strategy with smart, timeless design. We don’t just give you a pretty logo, we give you a brand system that carries meaning, tells a story, and moves people to action. This isn’t branding for branding’s sake; it’s branding with purpose.
We build brands from scratch that do more than look polished, they connect, communicate, and convert. From foundational strategy to visual identity, we craft cohesive brand systems that reflect your purpose and resonate with your audience.
Brand Strategy + Positioning
Narrative + Messaging Development
Logo + Identity System
Typography + Icon Systems
Color Palette Expansion or Creation
Brand Guidelines (aka: how to keep it all looking sharp)
Real-world Mockups + Design Assets that bring your brand to life
Strategic Discovery
We kick off by getting under the hood: your goals, audience, industry, and unique story. This is where positioning, differentiation, and voice begin to take shape.
Positioning + Narrative Development
We translate what makes you different into language that sticks. Whether it’s your tagline, mission statement, or brand story, we build a foundation that resonates.
Visual Identity Creation
Your brand’s look starts here. Logo exploration, typography, icons, color systems.
Asset Development + Mockups
We don’t just hand you files, we show you how it all comes to life. Think real-world applications, branded templates, and visual examples that bridge strategy and execution.
Brand Book Delivery
You’ll get a beautifully packaged, easy-to-use brand guide so your team (and future collaborators) can keep everything cohesive, consistent, and compelling.
Ongoing Partnership (Optional)
Need rollout support? We’ve got you. From applying your new brand to your website and marketing materials to integrating it across content, we’re not just here to launch. We’re here to grow.
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"BrandDog turned our vision into reality with their innovative approach and dedication. Their team feels like an extension of ours! Their ability to understand our needs and exceed expectations has been remarkable."
“The BrandDog team helped us refine our brand and clearly re-position as our mission and team expanded. They quickly understood our vision and brought it to life with strategic clarity, intentional copywriting and polished design. BrandDog now leads all communication efforts across our entire portfolio, and we trust them completely to represent us at the highest level.”
“BrandDog helped bring clarity and consistency across everything we do; branding, marketing, events, social media, web, SEO, and ads. The team is incredibly responsive, strategic, and open to feedback. What I appreciate the most is that they really care and approach our work with the same excitement and passion we have."
“The BrandDog team provided a seamless transition from our previous agency, leading to immediate improvements in performance for our three laundromat locations and commercial sales efforts. We have been extremely impressed with Zack and Nicole - they’ve become a trusted extension of our team. The results have far exceeded our expectations.”
FAQs
Of course. We believe the best brands are built in collaboration. You’ll have checkpoints throughout the project to review and provide input on concepts, language, and design direction before anything is finalized.
Your brand book (a.k.a. your visual playbook) includes everything you need to apply your brand consistently: logo usage, color codes, typography guidelines, icon styles, voice and tone notes, and real-world examples to keep everyone aligned.
Not even close. A logo is part of your identity, but your brand is how people remember you. We build an entire system: strategy, story, visuals, and assets that work together to build recognition and trust.
Timelines can vary based on scope, but most full brand creation projects take about 6–8 weeks from kickoff to delivery. We’ll map out a clear schedule during onboarding so you know what to expect every step of the way.
That’s where our discovery and strategy process comes in. We dive deep into your audience, goals, personality, and differentiators. Nothing we create is plug-and-play, we tailor every element to your unique story and voice.
Absolutely. Whether your brand needs a full overhaul or just a strategic polish, we’ll meet you where you are. We often help companies evolve their identity without losing their original equity.
Yes! We love a good brand rollout. Whether you need help launching your new identity on your website, in social media, or through marketing campaigns, we’re here to help you transition seamlessly and make sure your audience notices.
Still have questions?
Reach out to us for more information and get the answers you need.