Brand Evolution
Your brand has history. It’s built trust, earned recognition, and carved out space in the market. But over time, even the strongest brands start to show their age. That’s where we come in.
Our Brand Evolution offerings are designed to refine, not replace, what you’ve already built. Whether you need a modern visual refresh or a full messaging realignment, we help you shed outdated elements, grow your presence, and reposition your business for where it’s headed next.
We don’t believe in starting from scratch for the sake of it. We believe in intentional brand transformation that honors your legacy while making space for your next chapter.
Whether you're updating your look, your language, or both, we’ll help your brand feel relevant, confident, and built for the future.
Our brand evolution offerings are designed to refresh your identity without losing its roots. We help modernize visual and verbal elements to reflect growth, maintain recognition, and position your brand for what’s next.
Brand Strategy and Positioning
Revised Existing Logo and New Identity System
Narrative and Messaging
Expanded Color Pallette
Typography and Icon System Selection
Mockups and Design Assets
Brand Book with Design Guidelines
Brand Discovery + Audit
We start by digging into your current brand—what’s working, what’s not, and how your brand is perceived in the market. We also assess your competitive landscape to identify positioning opportunities and visual whitespace.
Strategic Refinement
Once we understand the foundation, we collaborate with your team to clarify your core positioning, messaging, and brand personality. For visual refreshes, we align design updates to both current trends and long-term brand equity.
Visual Identity Update (for Business Brand Identity Refresh)
We refresh your existing logo, develop updated identity systems (color palette, typography, design assets), and build out practical tools like business cards, sales decks, and social kits that make your refreshed brand usable right away.
Messaging and Voice Development (for Brand Positioning + Messaging)
We create a messaging framework that reflects your brand’s values and speaks to your audience clearly and confidently. That includes taglines, value propositions, tone guidelines, and key messaging pillars.
Delivery + Implementation Tools
At the end of each project, you’ll receive easy-to-use brand documentation and guidelines so your team knows how to apply your evolved brand consistently and effectively across all channels.
Ongoing Support (Optional)
Need help rolling out your evolved brand across web, social, or sales tools? We’ve got you. We're not just here for the rebrand—we're here to help your team run with it.
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"BrandDog turned our vision into reality with their innovative approach and dedication. Their team feels like an extension of ours! Their ability to understand our needs and exceed expectations has been remarkable."
“The BrandDog team helped us refine our brand and clearly re-position as our mission and team expanded. They quickly understood our vision and brought it to life with strategic clarity, intentional copywriting and polished design. BrandDog now leads all communication efforts across our entire portfolio, and we trust them completely to represent us at the highest level.”
“BrandDog helped bring clarity and consistency across everything we do; branding, marketing, events, social media, web, SEO, and ads. The team is incredibly responsive, strategic, and open to feedback. What I appreciate the most is that they really care and approach our work with the same excitement and passion we have."
“The BrandDog team provided a seamless transition from our previous agency, leading to immediate improvements in performance for our three laundromat locations and commercial sales efforts. We have been extremely impressed with Zack and Nicole - they’ve become a trusted extension of our team. The results have far exceeded our expectations.”
FAQs
A full rebrand often means starting fresh; new name, new identity, new positioning. A brand evolution is more strategic and subtle: it builds on your existing equity while modernizing your look, tightening your messaging, and aligning your brand with current business goals. Think of it as a glow-up, not a full makeover.
Great question, and something we help you determine. If your brand visuals still feel relevant but your story is falling flat, you might benefit most from our Brand Positioning & Messaging package. If your visuals are feeling outdated or inconsistent, our Business Brand Identity Refresh may be the better fit. Many clients choose to pair both.
Not necessarily. We can evolve your logo subtly or more dramatically - it depends on your goals. Some brands benefit from refinement (cleaner lines, better scalability), while others need a more noticeable shift. Either way, we work to maintain recognition while evolving your identity.
Absolutely. You’ll be involved in key milestones throughout the process—from strategy discussions to visual concept reviews. We believe great work comes from collaboration, not surprises.
You’ll receive an easy-to-follow one-pager (or expanded guide depending on scope) outlining your updated color palette, typography, logo usage, and more—so you and your team can apply your evolved brand consistently across all channels.
Yes, we love a good rollout. Whether you need new social graphics, updated sales decks, or help translating your refreshed brand into web, packaging, or print—we can support you beyond the initial deliverables.
Most projects take about 4-6 weeks depending on the scope. If you’re doing both identity + messaging, allow closer to 6-8 weeks. We’ll map out clear timelines at kickoff so there are no surprises.
Definitely. We offer add-on design support at an hourly rate for anything not included in your selected package, whether that’s brochures, email templates, signage, or anything in between.
Still have questions?
Reach out to us for more information and get the answers you need.